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11 December 2019 The long-awaited, leaked and reported SUV by Aston Martin finally dropped on November 20th, 2019. Can the DBX help Aston solve its difficult financial situation and get up again? Everybody in the industry seems to agree on the fact that the SUV is the...

18 August 2025 Over the past 10 years, the luxury car market has grown consistently, with several brands growing to financial and sales volume peaks in their history. Yearly Luxury Vehicle Sales (2014-2024) *The Graph includes annual sales by Aston Martin, Bentley,...

23 April 2025 Times of uncertainty and overall luxury market slowdown as highlighted in previous articles have brought difficulties to several brands in the segment. However, regardless of current and recent success or struggles, trends in brand, diversification,...

10 May 2022 The global automotive industry is still going through a difficult period, with sales in the first quarter of 2022 shrinking in each continent. With negative effects stemming from Covid-19 cases still present despite the general media indifference of...

10 February 2021 The luxury automotive segment is an extremely competitive niche, with just a few strong players and very high entry barriers. Over the last 30 years, many tried and very few succeeded. While electrification is partially lowering such barriers on the...

23 June 2021 During the Cannes Lions Awards that are being held between the 21st and the 25th of June, on the festival’s website has been published a panel discussion about a very interesting partnership started last year between McLaren, Coca-Cola, and Amazon. The...

17 March 2020 In the luxury performance car market McLaren, despite being young, has already distinguished itself for producing some of the cars with the most alien and imposing presence, which often translates to performance as well. This is thanks to the...

13 January 2021 Despite the pandemic and the many difficulties for automotive manufacturers, 2020 has been a year full of surprises. Numerous limited series or few-offs, as well as one-offs and highly anticipated new production models, have seen the light. But the...

11 January 2022 On Monday, Maserati announced its entry in the Formula E Championship starting from the 2022-23 season. This is not just a first for the Trident house, but a first for Formula E itself which sees the first Italian manufacturer entering the...

29 March 2020 Numerous announcements popped up on Maserati’s marketing channels lately, and especially since the beginning of the year. The company is going through a major restructuring process. The developments involve a wide range of business aspects: marketing...

17 February 2025 2024 has been a difficult year for Stellantis’ top-tier luxury brand despite undergoing a deep image renewal with a new product line to match. A while back I wrote about Maserati’s renovated marketing communication on the eve of the release of the MC20...

01 March 2020 In 2019, Ferrari and McLaren both launched two new models that expanded their respective lineup and market coverage. The Roma and the GT, which especially for McLaren Automotive represents a totally new segment, aim at competing with models such as...

17 November 2021 On Monday, a rumour started by Autocar circulated on the internet according to which Audi had bought McLaren Group after a bidding war with BMW. The news, however, has been denied soon after with an official statement by the British automaker: “McLaren...

01 June 2022 Another big name joins Formula E. From 2023, McLaren will acquire the Mercedes EQ Formula E team and join the full-electric racing series. There have been several big names going through the championship already, with some pulling out and others coming...

02 June 2020 McLaren has recently released its financial statement for the first three months of 2020. Like other automotive companies, the business has been seriously impacted by the virus outbreak. Why, all things considered, other companies in the same market...